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Product Analytics

Intent is the promise.
Adoption is the proof.

Sign-ups, events, page views, and full session replay — captured automatically. See who activates, what sticks, and where they slip away, down to the single user.

Pairs with Conversational Analytics.

Product Adoption Last 90 days + Add Widget
New sign-ups1,284↑ +38%
Weekly active71%↑ +12pp
Retention · D3036%±0pp
Weekly active usersReturning
Wk 1Wk 4Wk 8Wk 12
RetentionCohort
Feature adoptionTop 3
Reports84%
Exports52%
Dashboards23%

Adoption at a glance: sign-ups, active users, retention, and feature usage.

From raw signal to real adoption.

01

Capture everything

Sign-ups, page views, sessions, and UTMs are tracked automatically. Send product events with one line of code. Identify people and accounts with your own attributes.

02

See adoption

Active users, retention, and revenue — the metrics that tell you whether the product is landing. Slice by segment, account, or feature.

03

Act on it

Replay the exact session, roll a feature out gradually, or forward every event into Mixpanel and Amplitude. From metric to move.

One SDK. Behavioral data and agent conversations land in the same place.

Everything users do, captured.

The SDK tracks the standard web events out of the box, and one line sends your own. Every event is attributed to a real, identified user.

Sign-ups & activation

Every new user and account, from first touch to activated — with the attributes you send via identify().

Events

Custom product events with one line — foldspace.track() — attributed to the identified user, flowing straight into analytics.

Page views & sessions

Standard web events captured automatically by the SDK: page views, UTM parameters, sessions, and lead capture.

Session Replay

Full session recordings so you can watch exactly what a user did — with agent conversation events overlaid on the timeline.

Measure adoption from every angle.

Weekly active users ↑ 12%

Active users

Unique users who use your product — DAU, WAU, or MAU — split from new sign-ups, so you know whether it is growing or leaking.

Retention by cohort
D30 · 36% retained

User retention

Cohort retention curves show whether users come back after they first sign up, and where they drop off.

Compare segments
Power users82%
New this month44%
Dormant12%

Segments

Group users by attribute or behavior to compare them — plan, activity, account, or any event you send.

Audience 12,480 users
jordan@acme.com · EnterpriseActive
sam@initech.io · ProTrialing
lee@globex.com · FreeDormant

Audience

A living directory of every tracked user, filterable by anything you capture, ready to build cohorts from.

JD
Jordan DiazAcme Corp · Enterprise
Signed upJun 2
Created first reportJun 2
Upgraded to ProJun 9

User profiles

One user, everything: attributes, event timeline, and their session recordings, in a single 360° view.

Accounts · 360°
Acme Corp$4.2k
Initech$2.8k
GlobexChurn risk

Subscriptions

Roll individual users up to an account-level 360° view — usage and revenue for the whole company.

Gradual rollout
new_editor
25% of usersRamping

Feature management

A front-end feature-flag rules engine: target by attribute, roll a feature out gradually, and test it before it ships.

replay
Session · 4m 12s

Session Replay

Filter by time, user, or URL, then watch the exact playback of what the user saw on screen.

Report builder
EventUsersTrend
Checkout_Completed1,204
Report_Exported842
Plan_Upgraded318

Reports & Event Explorer

Build any analysis across the full metric library, or browse every event and metric to find your next question.

Better together

Behavior and intent. The whole picture.

Product Analytics shows you what users did. Conversational Analytics shows you why they did it. Together they give full visibility into product adoption — nothing inferred, nothing missing.

Product Analytics

What they did

  • Signed up, activated, retained
  • Events, page views, sessions
  • Feature adoption and revenue
Conversational Analytics

Why they did it

  • Stated intent, in their own words
  • Resolution, sentiment, and gaps
  • What to build next

Full visibility into product adoption. One Dashboard, both signals — product and conversation widgets side by side, so you can correlate agent usage with the metrics that matter and close the loop from insight to action.

Explore Conversational Analytics →
Integrations

Works with the stack you already run.

Forward agent events out to Mixpanel or Amplitude, and bring your product events in with foldspace.track(). Data flows both ways, so your analytics stay in one truth.

Forward out →

Mixpanel & Amplitude

Stream agent events — each one prefixed foldspace. — into the analytics tools your team already lives in. Opt in with one call; no double instrumentation.

← Bring in

Track API

Send custom events from your product with one call. Each event is attributed to the identified user and flows straight into Foldspace analytics.

What teams do with adoption data.

Activate

Turn sign-ups into activated users

Watch new sign-ups move from first login to their first real outcome. Find where activation stalls and fix the step that loses people.

Retain

Find where adoption stalls

A dipping retention curve or a flat active-user trend is an early warning. Segment to see who is churning, then replay their sessions to learn why.

Expand

Prove features stick

Track adoption of every feature you ship. See which ones drive retention and revenue, and double down on what works.

Product Analytics shows you the numbers. Your team decides the move.

See your product's adoption story.

Book a live walkthrough and see sign-ups, retention, and session replay on real product data.

Get a demo

Stop guessing whether it landed.

Behavior tells you whether. Conversations tell you why. Foldspace gives you both, in one place.