# Product Analytics

Intent is the promise. Adoption is the proof. Sign-ups, events, page views, and full session replay — captured automatically — so you see who activates, what sticks, and where they slip away, down to the single user. Pairs with Conversational Analytics.

## From raw signal to real adoption

1. **Capture everything** — sign-ups, page views, sessions, and UTMs are tracked automatically by the SDK. Send product events with one line of code (`foldspace.track()`). Identify people and accounts with your own attributes (`foldspace.identify()`).
2. **See adoption** — active users, retention, and revenue: the metrics that tell you whether the product is landing. Slice by segment, account, or feature.
3. **Act on it** — replay the exact session, roll a feature out gradually, or forward every agent event into Mixpanel and Amplitude. From metric to move.

One SDK. Behavioral data and agent conversations land in the same place.

## Everything users do, captured

- **Sign-ups & activation** — every new user and account, from first touch to activated, with the attributes you send via identify().
- **Events** — custom product events with one line, foldspace.track(), attributed to the identified user.
- **Page views & sessions** — standard web events captured automatically by the SDK: page views, UTM parameters, sessions, and lead capture.
- **Session Replay** — full session recordings so you can watch exactly what a user did, with agent conversation events overlaid on the timeline.

## Measure adoption from every angle

- **Active users** — unique users who use your product, as DAU, WAU, or MAU, split from new sign-ups.
- **User retention** — cohort retention curves, day over day or week over week, showing whether users come back and where they drop off.
- **Segments** — group users by attribute or behavior to compare them.
- **Audience** — a directory of every tracked user, filterable by anything you capture, saveable as segments.
- **User profiles** — one user: attributes, event timeline, and their session recordings, in a single 360° view.
- **Subscriptions** — roll individual users up to an account-level 360° view (organization, workspace, or billing entity); New and Active Subscriptions for revenue visibility.
- **Feature management** — a front-end feature-flag rules engine: target by attribute, roll out gradually, and test a flag before it ships.
- **Session Replay** — filter by time, user, or URL, then watch the exact playback of what the user saw.
- **Reports & Event Explorer** — build any analysis across the full event and metric library, or browse every event and metric to find your next question.

## Better together — behavior and intent

Product Analytics shows you what users did. Conversational Analytics shows you why they did it. Together they give full visibility into product adoption — nothing inferred, nothing missing.

- **Product Analytics — what they did:** signed up, activated, retained; events, page views, sessions; feature adoption and revenue.
- **Conversational Analytics — why they did it:** stated intent in their own words; resolution, sentiment, and gaps; what to build next.

One Dashboard, both signals: product and conversation widgets sit side by side, so you can correlate agent usage with the metrics that matter.

## Integrations — works with the stack you already run

- **Mixpanel & Amplitude** — forward agent events out (each prefixed `foldspace.`) into the analytics tools your team already uses; opt in with one call.
- **Track API** — bring your product events in with foldspace.track(); each event is attributed to the identified user and flows straight into Foldspace analytics.

## What teams do with adoption data

- **Turn sign-ups into activated users** — watch new sign-ups move from first login to first outcome; fix the step that loses people.
- **Find where adoption stalls** — a dipping retention curve or flat active-user trend is an early warning; segment, then replay to learn why.
- **Prove features stick** — track adoption of every feature you ship; double down on what drives retention and revenue.

Book a demo: https://cal.com/team/foldspace/demo